IMPACT OF PUBLIC RELATION IN PERFORMANCE TO CORPORATE ORGANIZATION
CHAPTER ONE INTRODUCTION 1.1 Background of the Study Public relations is defined as the management process whose goal is to attain and maintain accord and positive behaviours among social groupings on which an organization depends to achieve its mission (Broom & Tucker, 2008). Its fundamental responsibility is to build and maintain a hospitable environment for an organization. The British Institute of Public Relations (BIPR) defines public relations as the deliberate, ...
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