IMPACT OF ORGANIZATIONAL CREATIVITY AND INNOVATION ON ENTERPRENEURIAL SUCCESS
ABSTRACT The research study focused on an aspect of creativity, that is, product creativity within small enterprises that are craving for survival within the stiffened economy. The enterprises’ actions in creating new product are therefore studied to identify to what degree such vital parts of their actions lead to success of their enterprises. For clear analysis, the study centers on two broad variables; the dependent variable and the independent variable. ...
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