IMPACT OF MULTIPLE PRICING STRATEGIES ON CONSUMER PURCHASING BEHAVIOR IN SWEET NUTRITION COMPANY IN LAGOS
Abstract This study was on impact of multiple pricing strategies on consumer purchasing behavior in sweet nutrition company. Five objectives were raised which included: To ascertain the perception of consumers on if sweet nutrition company adopt multiple pricing strategies, to find out the perception of customers on multiple pricing strategies of the products of sweet nutrition company, to investigate if multiple pricing strategies influences the opinion of consumers on the ...
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