EFFECT OF SALES PROMOTION ON THE GROWTH OF NIGERIAN MOBILE TELECOMMUNICATION INDUSTRY
Abstract The purpose of this study was to find out the effects of promotions on customer growth in the Nigerian mobile telecommunication industry. The method adopted by this study was the sample survey method of study instead of a census. The semi-structured questionnaire is made up of both close and open-ended questions. The researcher sampled 50 staff members and 200 customers of Globacom Nigeria (Glo). It was revealed by the ...
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