FACTORS THAT INFLUENCE E-SHOPPING IN THE GHANAIAN GROCERY MARKET
Abstract Information communication technology (ICT) has altered the way of business is being carried out. Electronic shopping has unleashed yet another revolution which is changing the way businesses buy and sell products and services. The internet gave birth to e-commerce, e-shopping and online stores. Internet marketing or online marketing refers to advertising and marketing efforts that use the Web, email, social media, and mobile apps to drive direct sales ...
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