EVALUATING ADVERTISING EFFECTIVENESS ON SALES VOLUME OF AN ORGANIZATION
Abstract Advertising is the blood of any organization; its activities cannot be underestimated for company who wishes to remain in a global competitive environment. This study examined evaluating advertising effectiveness on the sales volume of an organization with special reference to Champions Breweries Plc. Data were collected through structured questionnaire and other publications such as the news pappers magazine and published literatures. Sample size for the study was one hundred ...
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