PERSONAL SELLING PRACTICES AND ENHANCED SALES OF INDUSTRIAL PRODUCTS AMONG BUSINESSES IN LAGOS METROPOLIS (CASE STUDY, MEDIA OUTFIT INTO PERSONAL SELLING)
CHAPTER ONE INTRODUCTION 1.0 Background of the study Personal selling consist of individual, personal communication i.e. face to face communication of data from the vendor to prospective client. Personal marketing is person-to-person communication during which the receiver provides immediate feedback to the supply message through words gestures, expressions e.t.c such instant feedback permits the supply to form instant changes in cryptography to adopt message to the receiver ...
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