EFFECT OF NEWS COMMERCIALIZATION ON THE CONTENT OF PRIVATE MEDIA
CHAPTER ONE INTRODUCTION Background of the study The mass media are tools for mass communication which have unique responsibilities to keep members of the society informed, educated and entertained, It is through the mass media that the society gets to know what is happening within and around the country and react accordingly. The basic functions of the mass media, according to Lasswell in Peterson, et al (1965) is to act ...
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