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CONSUMER PROTECTION AND DRUG MARKETING IN NIGERIA

CHAPTER ONE   INTRODUCTION 1.1     BACKGROUND OF STUDY           Consumer protection is more and more becoming a topical issue in this country.   Consumers in Nigeria is constantly abused but had permanently remained unresponsive to various forms of trade malpractices distributed by sellers/producers. The efficiency of marketing as a cannel of commitment to the consumer, as time goes on, it will depend largely on the extent it succeeds in enhancing the ...

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