DISCOURSE STUDY ON RADIO ADVERTISEMENT
Abstract This study examines the discourse study on radio advertisement. The focus is on consumer advertising, which is directed towards the promotion of some product or service to the general public. The study, aims at uncovering the basic elements of the most pervasive, influential and inescapable discourse of the advertising. It focuses on the interaction of language, image and layout, and examines advertising persuasive strategies. The total population for the ...
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