Download Tag: DEVELOPMENT AND FUNCTIONS OF PACKAGE


DEVELOPMENT AND FUNCTIONS OF PACKAGE IN THE MARKETING OF CONSUMER PRODUCT

CHAPTER ONE INTRODUCTION Background of the study The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack. Packaging is the first contact a consumer has with the product, so it is therefore of prime importance that materials are utilized to achieve the basic function ...

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