DEVELOPMENT AND FUNCTIONS OF PACKAGE IN THE MARKETING OF CONSUMER PRODUCT
CHAPTER ONE INTRODUCTION Background of the study The concept of packaging describes the overall presentation of a product or services to the consumers and the manufacturers respectively in a form that will protect, preserve, promote, measure and describe the content of the pack. Packaging is the first contact a consumer has with the product, so it is therefore of prime importance that materials are utilized to achieve the basic function ...
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