DESIGN AND IMPLEMENTATION OF A WEB BASED ADVERTISEMENT MANAGEMENT SYSTEM
TABLE OF CONTENT ABSTRACT LIST OF TABLES LIST OF FIGURES LIST OF ACRONYMS ACKNOWLEDGEMENTS CHAPTER 1 INTRODUCTION 1.1 Why Internet-Based Marketing? 1.2 How It Works? 2 TECHNOLOGIES USED 2.1 Google AdWords Application Programming Interface 2.2 Google AdSense Application Programming Interface 2.3 PHP 2.4 MySQL 2.5 MVC Architecture 3 ONLINE ADVERTISING 3.1 What is Online Advertising? 3.2 Advertising Metrics 3.3 Key Elements 3.4 Design and Implementation 4 ONLINE PUBLISHING 4.1 What ...
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