THE ROLE OF SOCIAL MEDIA IN CREATING OF AWARENESS DURING 2015 GENERAL ELECTION IN NIGERIA
Abstract Social media have evolved as the most common information source in the world. Currently, social media have gained more popularity in political communication and mobilization efforts. Recent elections in Nigeria witnessed the profound use of online platforms to mobilize and galvanize people for political actions. This study evaluates the effectiveness of social media as tool for political mobilization in 2015 presidential election in Nigeria. The combination of survey and ...
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