SOCIAL MEDIA NETWORK CONTRIBUTION TO THE DEVELOPMENT OF HOSPITALITY INDUSTRY
CHAPTER ONE INTRODUCTION Background of the study The rise in popularity of social networking sites has led social networking to become a global phenomenon. After many countries gained Internet access, the increase in the use of Internet started influencing the economy and social life at the beginning of 20th century (Milano, Baggio & Piattelli, 2011). Later on, in the era of Web 2.0, as social networking advanced, an increasing number ...
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