EFFECT OF DIGITAL SYNERGY ON CONSUMER PATRONAGE OF PRODUCTS
Abstract This is a research work carried out to evaluate the effect of digital synergy on consumer consumers patronage of a product, with emphasis to De-united Foods Industries Ltd, makers of Indomie noodles. Data for the research were collected through primary and secondary sources. The collected data were analyzed in tables and simple percentages, while the hypotheses were tested using the chi square technique. Given two hypotheses as stated in ...
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