INFLUENCE OF TELEVISION ADVERTISING ON CONSUMER CHOICE OF BEVERAGES (A CASE STUDY OF CARBURY)
TABLE OF CONTENT Title i Approval ii Dedication iii Acknowledgement iv Table of content v Abstract vii CHAPTER ONE 1.0 Introduction 1 1.1 Background of the study 2 1.2 Statement of the Problem 5 1.3 Research Objective 5 1.4 Research Question 6 1.5 Significance of the Study 6 1.6 Scope of the Study 7 1.7 Limitation of the Study 7 1.8 Operational Definition of terms 8 CHAPTER ...
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