Download Tag: CONSUMER BUYING BEHAVIOUR

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in which advertisement influence purchasing behaviour and establish how different advertisements influence consumer’s behavior The study was conducted in Abuja. Both, primary and secondary data collection methods were used to collect ...

Abstract This study aimed to establish the impact of advertising on consumer buying behaviour by focusing on Adron Homes and properties LTD. Specifically, the study aimed to identify media of advertising used to advertise Forever Living Products determine ways in which advertisement influence purchasing behaviour and establish how different advertisements influence consumer’s behavior The study was conducted in Abuja. Both, primary and secondary data collection methods were used to collect ...

ABSTRACT The aim of this study was to examine the factors that influence consumer buying behaviour on household products in Lagos. The   study specifically sought to answer research questions related to the influence of social and cultural, psychological/personal class, demographic and economic factors on consumer buying behaviour on household products. The study employed a Descriptive design.  A total of 70 questionnaires were distributed to the respondents. However, only 57 (81.4%) ...

CHAPTER ONE INTRODUCTION 1.1 BACKGROUND TO THE STUDY New technological inventions can have a great impact in organizations through its contributions to change the social environment while expediting sharing of knowledge and the development of new ideas. (Kling et al, 2005). Social Media will come in handy as a good example of new technological innovation that is making a great impact in the organizations of today. In time past, the ...

ABSTRACT Different types of promotional mix are available to marketing managers for consideration any selection. However, the one that catches the interest of this study is advertising as it relates to consumer buying behaviours. The choice of this topic is necessitated by the many preponderance of the application of the mix by many companies in Nigeria today. Towards this study examines the concept of advertising consumer buying behaviour and effect ...

CHAPETR ONE INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Justification of the study 1.6       Significance of the study 1.7       Scope and limitation of the study 1.8       Definition of terms 1.9       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW   CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling distribution 3.5        Validation of research instrument 3.6        Method of ...