Download Tag: CONSUMER BUYING BEHAVIOR

ABSTRACT This study assessed the effect of online advertising on consumer buying behaviour among students of federal polytechnic, Bida in Nigeria. More specifically, the study intended to identify the relationship between radio advertisement, television advertisement and  online advertisement and the consumer buying behaviour. The study was conducted in Federal polytechnic, Bida, Niger state. The sample of this study was 150 students. The study used a descriptive design. Primary data were ...

Abstract Nowadays, consumer behavior is influenced not only by consumer personalities and motivations, but also by the relationships within families. Family is a social group and it can be considered the cornerstone of consumers so it has a crucial place in the perception of marketing. Marketeers closely interested in this issue to know the family which changed and renewed in course of time. It provides a tremendous advantage for a ...