Download Tag: CONSUMER BRAND PREFERENCE

CHAPTER I INTRODUCTION Advertiser’s primary mission is to reach prospective customers and influence their awareness, attitudes and buying behaviour. They spend a lot of money to keep individuals (markets) interested in their products. To succeed, they need to understand what makes potential customers behave the way they do. The advertisers goals is to get enough relevant market data to develop accurate profiles of buyers-to-find the common group (and symbols) for ...

ABSTRACT The research was on Consumer Brand Preference in the purchase of Beverage in Enugu Metropolis. The objective of the study or research was: To find out why the foreign processed brand is preferred and the problems militating against it. To ascertain why the less privilege go for the locally processed brands. To find out why people trade on the foreign brands in spite 0of the low prices of the ...