IMPACT OF BRANDING ON CONSUMERS BEHAVIOUR
CHAPTER ONE INTRODUCTION 1.1 Background of the study Brands are always considered as a best tool for marketing and business strategy. As the communication systems are getting advanced day by day, it shrunk the distances, thereby linking markets through flows of information across markets. This trend increased the competition levels as well. “A brand is defined as a specific name, symbol or design- or, more usually some combination of these- ...
Read more