THE ON-AIR PERSONALITY AND CHALLENGES OF IMAGE BUILDING IN THE BROADCAST STATION
CHAPTER ONE INTRODUCTION BACKGROUND OF THE STUDY Broadcasting is the process of sending out and receiving messages on-air by a scientific means called electromagnetic waves, according to Hanson (2005) these messages are transformed into electronic signals with the carrier waves generated into the transmitter and the studio. The blending enables the electromagnetic waves to be moved at a great speed through the antenna and shot into the air. The air ...
Read more