AUDIENCE PERCEPTION OF THE PUNCH NEWSPAPER CARTOON
Abstract Cartoons have more recently become a prominent feature in newspapers. An increasing number of publishers and editors have realized its relevance and are beginning to exploit its full potentials. Despite its usefulness and popularity which is assuming a viral dimension in many media houses, one wonders, as replete and common place as these cartoons are in newspapers, do they command the attention, let alone the readership of the reading ...
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