Download Tag: BASKET ANALYSIS SYSTEM

ABSTRACT Due to technology  Advancements, relationship marketing has become a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitive advantage. Particularly through data mining the extraction of hidden and useful information from a large  set databases companies can identify valuable customers, predict future behaviors based on the previous purchase pattern ...

ABSTRACT Due to technology  Advancements, relationship marketing has become a reality in recent years. Technologies such as data warehousing, data mining, and campaign management software have made customer relationship management a new area where firms can gain a competitive advantage. Particularly through data mining the extraction of hidden and useful information from a large  set databases companies can identify valuable customers, predict future behaviors based on the previous purchase pattern ...