THE PLACE OF MARKETING INFORMATION SYSTEM IN AN ORGANISATIONAL DECISION MAKING
ABSTRACT The scope of research is mainly on the place of marketing information system on organizational decision making, taking GUINNESS Nigeria Plc. as our case study. Various texts are reviewed and quoted in the text to get the fact of what the study is all about. Samples were taken from the population and using the random sampling techniques. Questionnaire were served to the chosen from the population samples and information ...
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