Download Tag: ADVERTISING

ABSTRACT Advertisements affect our daily lives and as technology and the practice of marketing has developed over the course of history, we have become exposed to greater amounts of product and service campaigns. The purpose of advertisements is to educate the consumer with the goal of ultimately selling the product, and many companies and organizations would not be able to survive without the use of advertisements. Ultimately, it is a ...

CHAPTER ONE INTRODUCTION 1.1     BACKGROUND TO THE STUDY  It is mandatory to know the effects of advertising on company’s profitability and to introduce advertising as the means or tools of creating awareness for successful operation in a company or an organization is the main objective of writing this project work.   Advertising in Yinka Oba Foam and Paints Ilesha has been observed as an essential idea or vital concept ...

CHAPTER ONE INTRODUCTION   1.1     BACKGROUND TO THE STUDY  The attitude of people towards promotion differs. Some people are of the opinion that promotional activities particularly advertising paints a distorted picture of reality because it provides the consumer with only the selected information about the product or service. In view of this, repetition of similar themes in advertising has brought changes in social value such as materialism among others. Advertising brings about ...

Abstract Our country, Nigeria is more of a capitalist state and everyone in his kind of business, wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which advertising upholds stick to unethical advertising practice, thus, causing loss of lives, discomfort, and dissatisfaction to the consumers of some goods and services. In the words of Ifedayo Daramola ...

Abstract This study examines the meaning of advertising as used by scholars and practitioners. The highlight of the discussion is that advertising is paid for by an identified sponsor and also that the message of advertising is persuasive. The study also examine the major criticism of advertising. It also surveys the elements of the Tripod of Advertising; which are: the Advertiser, the Ad. Agency and the Media. The interrelationship of ...

Abstract   Our country, Nigeria is more of a capitalist state and everyone in his kind of business wants to maximize profit. By the way of negligence of the ethical standards, some advertisers, regardless of the decency, truthfulness and social values which advertising upholds stick to unethical advertising practice, thus, causing loss of lives, discomfort, and dissatisfaction to the consumers of some goods and services. In the words of Ifedayo ...