Download Tag: A TOOL FOR NATIONAL DEVELOPMENT

ABSTRACT Social media is a new phenomenon that has changed how the business environment operates. Businesses are able to gain access to resources that were otherwise not available to them. It has also helped businesses to increase their worthiness, cultivate strategic partnerships and increase their contact with customers and suppliers. It has become important for business owners and marketers to understand how social media work as a communication and marketing ...

CHAPTER ONE INTRODUCTION Background of the study One of the breakthroughs in information and communication technology in the 21st century was the discovery and emergence of the new media which have facilitated the creation of the different platforms for social interaction. The potentials of the new media are seamless and boundless in terms of interactions, interrelationships, and information sharing and exchanges. The only limitation to the utilization of the potentials ...