PRODUCT DIFFERENTIATION AS A COMPETITIVE TOOLS IN THE MARKETING OF SOFT DRINK
CHAPTER ONE INTRODUCTION Background of the study The Here is Nigeria where few soft drink industries exist could be said with high degree of precision that those firms are practicing product differentiation in the market. This project will research into how effectively, efficient product differentiation is employed as a competition tool in the marketing of soft drink; how it helps the profitability of the company, also the problem and task ...
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