MARKETING COMMUNICATION AS A TOOL FOR EFFECTIVE MARKETING OF BANKING SERVICES IN NIGERIA (A CASE STUDY OF SELECTED COMMERCIAL BANKS IN NIGERIA)
TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPETR ONE 1.0 INTRODUCTION 1.1 Background of the study 1.2 Statement of problem 1.3 Objective of the study 1.4 Research Hypotheses 1.5 Significance of the study 1.6 Scope and limitation of the study 1.7 Definition of terms 1.8 Organization of the study CHAPETR TWO 2.0 LITERATURE REVIEW CHAPETR THREE 3.0 Research methodology 3.1 sources of data collection 3.3 Population of the study 3.4 Sampling and sampling ...
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