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AN EVALUATION INTO THE NATURE PROBLEMS AND PROSPECTS OF THE NEW PRODUCTS DEVELOPED IN THE BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC, ENUGU)

CHAPTER ONE 1.1   BACKGROUND TO THE STUDY The history of banking in Nigeria dates back to pre-independence period, then the establishment of banks was motivated by the urge on the part of government to inculcate banking culture in the people and the desire of the people themselves to fund a means of making financial intermediation easy. In the recent times, between 1990-2003 a lot of techniques are sued by banks to ...

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IMPACT OF ORGANIZATIONAL STRUCTURE OF COMMERCIAL BANKS ON EFFICIENT CUSTOMER SERVICE IN NIGERIA (A CASE STUDY OF FIRST BANK PLC)

CHAPTER ONE INTRODUCTION A commercial bank in a country can be described as the fuel tank which supplies oil that lubricates trade and industry in order to get the wheel of economic activities in motion. A commercial banks is no larger uniquely described in terms of being a financial intermediary offering demand deposit and commercial lending service. Rather, it is a financial intermediary that provides financial service in an evolving ...

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AN ANALYSIS OF MARKETING IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC)

TABLE OF CONTENT Title page Certification Dedication Acknowledgement Table of content CHAPTER ONE Introduction Statement of research problem Objective and purpose of the study Scope and limitation of the study Research methodology Signification of the study Statement of the hypothesis Organization and planning of the study CHAPTER TWO 2.0   Literature review 2.1           Introduction 2.2           Concept of marketing of bank service 2.3           Bank marketing strategies 2.4           Impact ...

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FINANCIAL STATEMENT ANALYSIS AS A MEASURE OF PERFORMANCE AND EFFICIENCY IN BANKING SECTOR (A CASE STUDY OF FIRST BANK PLC)

TABLE OF CONTENT Title Page                                                                       i Certification                                                                     ii Dedication                                                                      iii Acknowledgment                                                            iv Table of Content                                                            v Proposal                                                                         vii CHAPTER ONE 1.0 Introduction to the study.                                          1 1.1 Statement of Problems.                                             2 1.2 Research question                                                     3 1.3 Objectives of the Study                                             3 1.4 Research Hypothesis (Ho, Hi)                                   4 1.5 Significance/ Justification of the study                      4 1.6 Scope and limitation of the study                             4 ...

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AN ANALYSIS OF MARKETING IN THE NIGERIA BANKING INDUSTRY (A CASE STUDY OF FIRST BANK PLC)

TABLE OF CONTENT Title page Certification Dedication Acknowledgement Table of content CHAPTER ONE Introduction Statement of research problem Objective and purpose of the study Scope and limitation of the study Research methodology Signification of the study Statement of the hypothesis Organization and planning of the study CHAPTER TWO 2.0   Literature review 2.1           Introduction 2.2           Concept of marketing of bank service 2.3           Bank marketing strategies 2.4           Impact ...

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THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA)

THE IMPACT OF A NEW PRODUCT IN COMMERCIAL BANK PERFORMANCE (A CASE STUDY OF FIRST BANK PLC ABA)   BY www.a1projecthub.com   A RESEARCH PROJECT PRESENTED TO THE DEPARTMENT OF MARKETING SCHOOL OF BUSINESS AND MANAGEMENT   ABSTRACT The need for this study being the impact of new product in commercial bank performance was to introduce the rate at which the introduction of this product is helping the economic development ...

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THE IMPACT OF INTERNATIONAL FINANCIAL STANDARDS (IFRS) ON THE QUALITY OF FINANCIAL STATEMENTS (A CASE STUDY OF FIRST BANK PLC)

TABLE OF CONTENT Title page Approval page Dedication Acknowledgment Abstract Table of content CHAPETR ONE 1.0   INTRODUCTION  1.1        Background of the study 1.2        Statement of problem 1.3        Objective of the study 1.4        Research Hypotheses 1.5        Significance of the study 1.6        Scope and limitation of the study 1.7       Definition of terms 1.8       Organization of the study CHAPETR TWO 2.0   LITERATURE REVIEW CHAPETR THREE 3.0        Research methodology 3.1    sources of data collection 3.3        Population of the study 3.4        Sampling and sampling ...

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