DISPOSITION AND MOMENTUM EFFECT ON EQUITY SHARES IN NIGERIA: THE MENTAL ACCOUNTING AND PROSPECT THEORY APPROACH
ABSTRACT This study examined the relationship between the disposition and momentum effect on equity shares in Nigeria based on the prospect theory and mental accounting. Specifically, this study was designed to assess the extent to which rising stock prices increase the sales and purchases of shares, as well as determining whether accounting information interaction with disposition effect has any relationship with the sale and purchase of stocks. To attain these ...
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