THE EFFECT OF TELEVISION ADVERTISEMENT ON CONSUMER’S BRAND CHOICE ( A STUDY OF AIRTEL CUSTOMERS IN ASABA) METROPOLIS
Abstract This study was on the effect of television advertisement on consumer brand choice. Three objectives were raised which included: To ascertain of consumers are aware of the adverts of airtel network, to find out if consumers have easily access to television facilities, to ascertain if advertising campaigns by airtel network are wasteful and to find out if there is unhealthy rivalry amongst airtel network. A total of 77 responses ...
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