AN EVALUATION OF THE EFFECTIVENESS OF PRINT ADVERTISEMENT ON CONSUMER PURCHASE DECISIONS ON BEVERAGE PRODUCTS
ABSTRACT This survey and study investigates the effectiveness of print advertisements on consumer purchase decisions on beverage products and the study focuses on the Cadbury Nigeria Plc Advertisements. The research methodology covered the research design, method of data analysis, identification of population and determination of sample size. Questionnaires were designed and administered to the marketing executive and Managers of Cadbury Nigeria Plc. Ikeja, Lagos and selected consumers on the basis ...
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