THE ROLE OF SALES PROMOTION ON THE PROFITABILITY OF TELECOMMUNICATION COMPANIES IN CAMEROON. CASE STUDY MTN CAMEROON
Abstract This study was on the role of sales promotion on the profitability of telecommunication companies in Cameroon. Three objectives were raised which included: To find out the factors which promotes or impairs the effectiveness of sales promotion, to find out the role of sale promotion on profitability of MTN in Cameroon and to find out the effect of sale promotion on sale volume in MTN, Cameroon. The total population ...
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