AUDIENCE PERCEPTION OF THE IMPACT OF INDIGENOUS LANGUAGE ON THE UNDERSTANDING OF BROADCASTING PROGRAMMES AMONG WARRI RESIDENTS
Abstract Indigenous language broadcasting in Nigeria is common and scholars have focused on how they enhance message delivery but not much on how it promotes indigenous languages. This study focused on audience’ consumption of indigenous language programmes, how much it learns about indigenous languages from such programmes and how the programmes contribute to mother-tongue development. The study explored cultural norm theory and adopted survey, while mean scores were used for ...
Read more