BRANDING AND PACKAGING AS TOOLS FOR PRODUCT DIFFERENTIATION IN THE MARKETING OF CONSUMER PRODUCT IN NIGERIA
Abstract This study was on Branding and Packaging as Tools for Product Differentiation in the Marketing of Consumer Product in Nigeria. Three objectives were raised which included: To investigate and find out result whether packaging and branding helps in differentiating consumer’s product in relations to soap and detergent manufacturing industries, to know whether branding and packaging serve as promotional instruments, to carry out investigations on the effect of branding and ...
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