MARKETING CONCEPT, ITS APPLICATION BY FINANCIAL SERVICE INDUSTRIES (A CASE STUDY OF ZENITH BANK NIGERIA LIMITED)
Abstract This study was on marketing concept, its application by financial service industries. Using zenith bank as a case study. Five objectives were raised which included; To find out if customers of Zenith bank are satisfied with quality of services they received, to ascertain if the service behaviour of bank personnel is in consonance with the requirements of the marketing concept, to find out if zenith bank gives adequate training ...
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