CUSTOMER INTEGRATION AND MARKETING SUCCESS OF AIRLINES INDUSTRY IN PORTHARCOURT METROPOLIS
Abstract This study was on customer integration and marketing success of airline industry in portharcourt. Three objectives were raised which included: To find out the relationship between lack of motivation of the customer and marketing success of airline industry in Portharcourt, to find out the relationship between coordination overhead and marketing success of airline industry in portharcourt and to find out the relationship between loss of knowhow and marketing success ...
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