THE EFFECT OF E COMMERCE IN NIGERIAN BANKS A STUDY OF GUARANTY TRUST BANK
Abstract On-line Banking is the newest and the least understood operational device for retail banking services due to its high degree of technicality and sophistication. It is the interest of this empirical study, which gains a thorough insight into its nature, and areas of applicability by Nigerian Banks by examining the effects of marketing variables on the marketing of banking services. The study also explores the aspects of information and ...
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